October 1, 2018

NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality to Host Professional Convention Management Association (PCMA) New York Chapter “Education Day 2018 - Rethinking Participant Engagement”

Industry Focused October 4 Event for Business Meeting Planners Will Explore Strategies to Increase Participation in Meetings and Conventions

NEW YORK, October 1, 2018—The NYU School of Professional Studies (NYUSPS) Jonathan M. Tisch Center of Hospitality, a leader in hospitality, travel, and tourism education, will host the Professional Convention Management Association (PCMA) New York Chapter “Education Day 2018 - Rethinking Participant Engagement” on Thursday, October 4 at the NYU Kimmel Center for University Life. Intended for professionals in the global business meetings arena, the event will explore strategies that increase participation at meetings and conventions.

With more than 7,000 members and an audience of more than 50,000 individuals, PCMA is the world’s largest network of business events strategists. Headquartered in Chicago, PCMA has partners and collaborators around the globe, with a footprint that extends across North America, Europe, the Middle East, and Asia, and activities that span 37 countries.


Rethinking Participant Engagement with an Experiential Approach
Sarah Gould-Stotts, CMP, and Stephan Paschalides, founder, Now Plus One
Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed corporate conference employees to think differently about challenges in their industry.

M&E Practices to Break From the Mold
Breakout 1: Track A
Thomas Serrano, president, Havas Luxe Events
Session focuses on businesses and cultural transformation through the lens of combining technology and memorable experiences.

Breakout 1: Track B (Technology) Blockchain 101
Jacob Donnelly, Director of Marketing, CoinDesk
Blockchain isn’t just a buzzword. Participants learn about how Blockchain has been used in practical applications in meetings and the potential for Blockchain in the near future.

Breakout 2: Track A (Unconventioning)
From A to Z: How to Challenge Your Meetings & Events
Markus Schreyer, VP Americas, Design Hotels
Schreyer shares insights about how Design Hotels partnered with Sleeper Magazine for an innovative and interactive event with out-of-the-box thinking.

Breakout 2: Track B – (Technology)
How to Truly Engage with Social Media
Awad Sayeed, COO and co-founder, Pixlee
Sayeed will share his best practices for developing an industry-leading platform that helps brands to strengthen their marketing by putting customer stories at the center of their experience.

“Education Day 2018 - Rethinking Participant Engagement” will take place on Thursday, October 4, from 11:30 a.m. to 5:30 p.m., at the NYU Kimmel Center for University Life, 60 Washington Square South, New York, NY.

To register, please click here.

About the NYUSPS Jonathan M. Tisch Center of Hospitality

The NYUSPS Jonathan M. Tisch Center of Hospitality has prepared global leaders in the dynamic, expanding industries of travel, tourism, and hospitality for more than 20 years. With widely recognized, cutting-edge undergraduate and graduate degree and noncredit Career Advancement Courses and Professional Diplomas, as well as a deep commitment to integrating theory with practice, the NYUSPS Tisch Center is the perfect environment in which to embark upon an academic journey that prepares professionals for careers in hospitality and tourism. Students have access to the extraordinary resources of New York University, one of the world’s leading research and teaching institutions. Tisch Center students benefit not only from the expertise of dedicated full-time faculty members, but also from adjunct faculty members and guest lecturers who are renowned in their fields, unparalleled access to industry leaders, invaluable site visits and study away opportunities, and highly successful global alumni who serve as mentors. Through rigorous curricula, applicable research, and a hands-on approach to learning, students gain the preparation, knowledge, and skills sought by employers. For more information about the NYUSPS Jonathan M. Tisch Center of Hospitality, visit sps.nyu.edu/tisch.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Global Security, Conflict, and Cybercrime; Hospitality, Travel, and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 80 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates nearly 5,400 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by over 18,000 Professional Pathways enrollments in Career Advancement Courses, Certificates, and Diploma Programs. The School’s community is enriched by nearly 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.

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