Young woman in Times Square with advertising signage and billboards behind her.

Masters (MS) in Integrated Marketing

Study On-site

The MS in Integrated Marketing offered by the NYU SPS Division of Programs in Business, Department of Integrated Marketing and Communications provides you with the marketing strategies and best practices to ensure a competitive advantage in today’s global business environment. Marketing is a growth driver with a broad range of applications—brand management, digital marketing, content marketing, marketing analytics, and search engine optimization—to name a few. Integrating all of these skills, this degree prepares you for a wide range of marketing jobs, teaching you to translate business concepts into competitive and differentiated products and services. You may consider other MS in Marketing degrees, but none can provide the networking opportunities, internships at top NYC ad agencies and digital firms, combined with a renowned NYU education.

Degree Advantage

  • Degree core curriculum that prepares you for marketing jobs in digital marketing, social media marketing, adver-
    tising, branding, marketing research, marketing analysis, SEO and SEM, creative management, and more.
  • Three degree concentrations in Brand Management, Digital Marketing, and Marketing Analytics
  • Internships at advertising agencies, media organizations, digital marketing firms, in-house marketing departments, SEO and SEM agencies, among others
  • Flexible full- or part-time study options
  • Can be completed in as little as 18 months

Explore Graduate Opportunities at NYU SPS

Join an upcoming online session to learn more about our graduate degree programs including the MS in Integrated Marketing. As an attendee of an Explore Graduate Opportunities at NYU SPS session, you will meet members of our team and have the opportunity to ask questions about the program and application process.

6:00 PM until 7:30 PM EST
 

6:00 PM until 7:30 PM EDT
 

Who Should Consider Earning the MS in Integrated Marketing?

If you seek a degree that will build your skills as a marketing strategist, while providing the tools needed to design and implement digital marketing campaigns, enhance brand value, influence consumer behavior, and measure marketing impact, this degree is for you. Those who can problem solve, ask smart questions, think creatively and strategically, and influence outcomes will benefit most from this comprehensive course of study.

Degree Overview Video

SPS Start @ NYU Shanghai Program

Through a partnership between NYU SPS and NYU Shanghai, newly admitted Integrated Marketing students have the option of pursuing their first-semester coursework at NYU Shanghai and then traveling to New York for the completion of their degree. This program, known as SPS Start @ NYU Shanghai, will be attractive to students who are interested in having a unique two-campus, international study experience for their master’s degree. Students will live in Shanghai, be enrolled full-time during their SPS Start @ NYU Shanghai semester, and enjoy a special cohort-based experience.

At NYU Shanghai, SPS Start @ NYU Shanghai is supported in collaboration with the Graduate Semester Study Office which can be contacted at shanghai.ogae-studyaway@nyu.edu. For more information about the Graduate Semester Study Office and to hear testimonials from past participating students, visit the link below.

Choose From Three Marketing Concentrations

The MS in Integrated Marketing offers degree concentrations in: Brand Strategy, Digital Media, and Marketing Analytics. Each area of specialty provides distinct marketing skills combined with the business and technical acumen to make you highly competitive and ready to take on the work required to position and promote products, services, and causes to the audience targets and market segments that will provide the strongest results.

Learn From Marketing Experts Across Specialty Areas

You will study with faculty members who are marketing experts and whose careers and insights span across the full range of marketing fields. Taught through a mixture of classroom learning and real-world experience, this degree provides immediately applicable marketing skills and the benefit of learning from those who solve complex marketing challenges every day. Prominent guest lecturers add breadth and depth to the classroom experience, providing the advice, insights, and connections to get ahead.

Gain Global Skill Sets

While marketing strategies and tactics differ based upon audience, market segments, and marketing campaign goals and objectives, they share many common threads with an underlying purpose of influencing consumer behavior, elevating brand awareness, building customer loyalty, and positioning products in the marketplace. The skill sets you acquire through the MS in Integrated Marketing can be used anywhere in the world, increasing your job opportunities. The diversity of the student body makes for rich classroom discussion and a global perspective that provides a professional advantage.

Internships and Job Opportunities

Through the Division of Programs in Business and the NYU Wasserman Center for Career Development at NYU SPS, MS in Integrated Marketing, students can complete internships that provide the hands-on experience needed to compete for marketing and advertising jobs while building a portfolio of marketing projects that demonstrates their ability to address a wide range of marketing challenges. Many of these internships evolve into permanent positions or marketing consulting jobs. Over 96% of our students reported being employed within six months of graduation. Our graduates go on to a wide range of careers in a broad array of companies and organizations including:

  • American Express
  • AUDITOIRE China
  • Bank of China
  • BET Networks
  • BNP Paribad
  • Citigroup
  • Coca Cola Company
  • GroupM
  • IBM
  • L’Oreal
  • Mars China
  • Microsoft
  • Nielsen
  • PBJ Marketing
  • OMD Worldwide
  • Ralph Lauren
  • Shiseido
  • Tencent
  • United Nations

FREQUENTLY ASKED QUESTIONS

What is Integrated Marketing?

What Jobs Can You Get With an Integrated Marketing Degree?

What is an Integrated Marketing Campaign?

What is a Typical Marketing Manager Salary?

How Does This Degree Differ From an MBA?