Adam Braff

Adjunct Instructor

Marketing and Public Relations

  • BA, Brown University
  • JD, University of Virginia
Contact Info

Adam Braff advises investors, boards, and senior leadership teams looking to extract maximum value from their investments in data and analytics. He brings extensive operating experience from CxO, EVP, and Managing Director roles leading global analytics and data teams at some of the world’s most data-intensive companies: JPMorgan Chase, DirecTV, Zurich Insurance, and Point72. He has led teams as large as 170 experts for enterprises with up to 60 million customer relationships. In every role, Adam’s analytics and data science teams have generated recurring top- and bottom-line improvements that were multiples of the team’s operating budget.

Earlier in his career, he was a partner at McKinsey & Company, where he launched the Customer Experience practice and led more than 30 client engagements in six countries and seven industries. Trained as a lawyer, with several years of frontline work experience as a corporate litigator, Adam understands data programs’ legal and regulatory risks and how to mitigate them.
Adam completed the core math and science curriculum at M.I.T. before transferring to Brown University, where he graduated magna cum laude with a degree in linguistics. He received his J.D. from the University of Virginia School of Law, where he graduated Order of the Coif and served as Executive Editor of the law review. Adam has an extensive track record of public speaking and teaching, ranging from a graduate class in business analytics and data visualization at NYU to a plenary discussion at the IBM Information on Demand conference in front of 12,000 people. He lives in Providence, Rhode Island with his family.