Michael M Durand

Adjunct Assistant Professor

Marketing and Public Relations

  • MS, Boston University
Contact Info

An expert in marketing communications and healthcare, Michael Durand has worked as outside counsel for both large and small biopharmaceutical companies and medical organizations and has advised clients around the world on advocacy, brand strategies and enlisting public support for health issues.

Michael was the founding director of Porter Novelli’s Global Health Care Practice and was also managing director of health care strategy for Ogilvy Public Relations. He holds a Masters in Health Communications from Boston University as well as a graduate diploma from UCLA in public relations. He is the recipient of the Frank J. Weaver Lifetime Achievement Award from the Public Relations Society of America, several Silver Anvil and Big Apple awards from PRSA and the Excellence in Graduate Study award from Boston University. 

His clients have included Amgen, Bristol-Myers Squibb, Novartis, the American Medical Association and the CDC.

Apr 22 2015

Selling the Affordable Care Act: How the Obama Administration Forgot PR Basics

By The Strategist
Nov 20 2014

Tweet Medicine: Clarifying How Communicators Can Use Social Media

By The Strategist
Oct 01 2013

Why Health Care Companies are Turning to Real World Evidence

By The Strategist
Jun 01 2013

Checklist for Online Graduate Learning

By Public Relations Tactics
Jul 31 2010

Thinking Small

By Communique
Jun 01 2009

The Tower of Babel

By Pharmaceutical Executive
Jun 01 2007

Seeing Around Corners

By Communique
Jun 01 2002

The Rise of China

By Pharmaceutical Executive