Jose Mendoza, PhD, serves as the Academic Director and Clinical Assistant Professor for the Integrated Marketing (IM) program. He joins NYU SPS after serving as an Associate Professor of Practice at the University of Arizona. Jose focuses on consumer pricing, retail technologies, artificial intelligence marketing, data science for business, and consumer neuroscience. Previously, he held appointments as an Assistant Professor of Practice and Academic Director for the Master of Science in Digital Marketing at Sacred Heart University. He has also been a senior marketing executive with over 20 years of experience in global marketing with brands such as Absolut, Chivas Regal, Malibu, Kahlúa, The Glenlivet, Stolichnaya, Hewlett-Packard, and Tampico.