Preston Robert Tisch Institute for Global Sport

Sport Media Strategies

An in depth examination of the different channels of media distribution necessary to adequately market and promote sports activities. Topics to be covered include: broadcast distribution of sports properties via rights fee as compared to time buy in all forms of traditional and digital media; the value of local and international endorsements; using media distribution for direct marketing or indirect public relations; the impact of new technology on sports media strategy formulation; and legal ramifications of defamation, false light and unfair use of proprietary material.
Course Number
Associated Degrees