Preston Robert Tisch Institute for Global Sport
The Business of Professional Sports
Professional sports have evolved into a multi-billion dollar industry with complicated management and organizational systems that must balance multiple demands, including facility, players, and fans. This course will explore the business models and structures that define modern professional sports management, and analyze how professional sports franchises manage the daily dilemmas that accompany facility management, asset acquisition, and procurement. The topics to be examined in this course include the effectiveness and efficiency of various business decisions; artificial scarcity and monopolistic tendencies; strategic planning and crisis management; and the impact of labor unions and economic events on a professional sports franchise┬┐s operations. Prerequisite: None
Course Number
TCSB1-GC2015
Associated Degrees