Jonathan M. Tisch Center of Hospitality
Marketing of Tourism Destinations
A review of the processes used to develop, modify, or promote a tourism destination. Topics to be covered include: strategic tourism planning; natural, cultural, social, and recreational tourism resources; analysis of destinations; destination marketing; tourism control models, promotion strategies in tourism, national and international forces, and models of integrated destination marketing.
Course Number
TCHT1-UC3460
Associated Degrees