Jonathan M. Tisch Center of Hospitality


This course will examine the challenges and opportunities associated with starting a new hospitality or tourism business venture. Emphasis will be on planning and developing a hospitality or tourism business as either a private or non-for-profit venture. Topics include fundamentals of entrepreneurship, business planning and development strategies, tax policies, legal forms of ownership, sales techniques and marketing strategies. The incorporation of case studies will be used throughout the semester. The final class project will be the development of an entrepreneurial business plan.