Marketing and Public Relations


Completing this capstone paper course marks the culmination of the program. Each student is required to enroll in this course following the completion of the core and concentration courses. In this course, each student studies a public relations and/or corporate communication challenge facing an organization, individual, product, service or public policy, selected with faculty approval and conducted under the stewardship of a faculty member as adviser. The study may be related to an existing communication problem, a new business venture or an extensive case analysis based on secondary research, primary research, interviews and profiles of the key individuals or institutions related to the student¿s area of concentration. The study should offer a unique contribution to the field based on the student's findings, addressing the challenge or opportunity.
Course Number
Associated Degrees