Marketing and Public Relations
Strategic Communication: Thinking, Planning, and Execution
This course focuses on interdisciplinary communication grounded in strategic thinking, planning and execution. Students learn to think and act strategically for PR and marketing communication purposes, beginning with an understanding of what strategy means in theory and in practice. Topics covered include strategic communication theory, stakeholder engagement, and the application of research data, big and small, in creating and managing strategic plans that address crucial C-suite communication concerns. Throughout the course, students attain a deeper understanding of how strategy or a lack thereof affects business success.