Division of Applied Undergraduate Studies

Understanding Media

This course introduces key concepts and theories in media studies and analyzes a wide range of contemporary popular media genres, such as movies, talk shows, news programs, soap operas, children's programs, and advertisements. Students develop a holistic understanding of how U.S. media systems work; how media messages are encoded with ideological assumptions; and how audiences generate hegemonic and counter-hegemonic readings of media text. Students learn to apply media theories to everyday media experiences and develop the competency to research, write academically, and gather information through alternative media sources.
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Associated Degrees