Division of Applied Undergraduate Studies

Digital Media Management

This course provides a systematic introduction to digital media management by focusing on the competitive strategy and operational aspects of media industries. The course prepares students for leadership and management positions as well as entrepreneurial activities in interactive and digital communications. Specific attention is given to the creation and maintenance of competitive advantage, media segmentation, and the management of innovation. Principles are applied to practice through the use of real-world case studies.
Course Number
Associated Degrees